Bloodbath at Vogue as new editor culls last of Sloanes

EDWARD ENNINFUL started his editorship of Vogue magazine with a clutter-free desk — and soon he’ll have an empty office to match. Following the mass exodus of posh girls under Enninful’s new regime, an insider says the fashion bible’s remaining staff have been offered voluntary redundancy, as the Ghana-born stylist sweeps out ‘every last Sloaney sloth’.

When Enninful was announced as British Vogue’s first male and black editor in April, succeeding Alexandra Shulman, he is said to have told friends that his priority was to ‘get rid of the posh girls’.

His sentiments were echoed in a malicious blog, under the pseudonym Pea Priestly, which called Shulman’s regime ‘borderline racist’ for only giving two black models solo covershoots since 2002.

‘Pea’ said that Enninful should ‘get rid of the whole anaemic team — every last Sloaney sloth’.

He started his purge of the toffs by firing long- serving fashion director Lucinda Chambers, who aired her grievances in an incendiary interview with the fashion website Vestoj.

Baronet’s daughter Emily Sheffield, the magazine’s deputy editor and Samantha Cameron’s sister, announced her exit in July. Sheffield was followed by editor-at-large Fiona Golfar, managing editor Frances Bentley, and several junior staff.

Terrified well-bred Vogue staffers said the office felt like ‘the night of the long knives’.

A spokesman for Vogue declined to comment on the further job losses. A previous statement said: ‘It’s usual for an incoming editor to make some changes to the team.’

Despite Enninful’s fashion pedigree, and an OBE for services to diversity in the fashion industry, not everyone is impressed.

Since he started in August, a source says Enninful has spent much of his time posing for photos in the lobby of Vogue House.

One fashionista who unsuccessfully applied for the editor’s job sniffed: ‘It’s as though we entered Crufts and the cat won.’