OCCASIONALLY

characterised as eccentric, Prince Charles says people thought him ‘mad’ when he turned his farm organic and launched the Duchy Originals food brand. ‘When I first converted the Highgrove farm to an organic system over 30 years ago, it was generally considered that I had lost my senses,’ he admits. ‘To attempt to create a new brand was thought to be even madder.’ He’s now said to have his eye on converting the Queen’s farms at Windsor and Sandringham.