STEAMING AHEAD: HOW IT WORKS

Effie stands 4ft high and has 141 components. It promises to reduce ironing time by 95 per cent

1 Shirts are hung on adjustable hangers and the door automatically closes

2 A bar, which works as a steam iron using the machine’s removable water tank, presses the garment and smoothes out creases. A ‘fragrance pod’ can be attached

3 The pressed shirt revolves back in the cabinet and another is moved forward, until the load is finished and pops out of the machine