STARS SIGN UP FOR VIRTUAL REALITY

AMERICAN rapper Jay-Z has become the latest musician to allow his concerts to be watched in virtual reality after striking a deal with a British tech firm.

The 47-year-old’s record label, Roc Nation, will work with EVR Holdings to show his performances through its MelodyVR service, which lets fans watch concerts at home by putting on a pair of high-tech goggles that makes them feel as though they are there in person.

MelodyVR has already secured the support of a number of other major record labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment, which represent big stars such as Beyonce, Ed Sheeran, Kanye West and Taylor Swift. The company, which is based in London, has recorded more than 5,000 hours of content so far, a spokesman said yesterday.