Rolex’s timeless appeal

ROLEXES are prized by owners for their beauty and precision – but can also be a sound financial investment.

Such is their lasting appeal that the price of the most collectable second-hand wristwatches is rising by up to 5 per cent a year. While modern smartwatches become obsolete in just a few years, the materials that go into Rolexes mean they can last a lifetime.

High grade steel, white gold and sandblasted platinum all go into some of the 1million made every year.

Rolex even melts down its own gold and steel. Timepieces need to be expertly serviced every five years at a cost of £300 to keep their value.