REVOLUTIONARY BIKE WEAR

÷ BELSTAFF was set up in 1924 in Middleton, Staffordshire ÷ It opened its global flagship store in Mayfair in 2013 ÷ Marxist revolutionary Che Guevara wore a Belstaff Trailmaster to ride 4,971 miles through South America in 1963 ÷ Thirties world speed record holder Joe Wright also wore the jackets