THE SHOPPING REVOLUTION

A website and app will work as a shop front for the big brands

The site would sell major brands such as Lynx deodorant, Hellmann’s mayonnaise and Cillit Bang, as well as products from smaller companies

Prices would be set by the brands – and should be lower than on the High Street Customers’ orders and payments are then sent directly to the manufacturers They package them up before handing them over to a delivery company It is claimed savings could be as much as 30pc