Eurotunnel renames itself as Getlink ahead of breakaway

EUROTUNNEL has rebranded itself ahead of Brexit by changing its name... to Getlink.

The French company, which operates the Channel Tunnel, said the name is designed to be ‘very Anglo-Saxon’. A spokesman said the switch would allow the company to ‘stop thinking about the past and start thinking about the future in a positive way’.

The rebrand will only be at group level. Customers using the service between Folkestone and Calais will still book through Eurotunnel’s Le Shuttle service. The firm insisted the change was necessary because so many customers and investors were British. However, the move is likely to draw comparisons with other unpopular name switches. The Post Office became Consignia in 2001, only to drop it a year later.

A Getlink spokesman said: ‘No massive expensive brand identity organisation came in. It’s Get – go and acquire – and Link. It’s not fancy, it’s not invented.

‘It’s very Anglo-Saxon – and a large part of our customer base and investor base is Anglo-Saxon.’ Jacques Gounon, Getlink’s chairman, said: ‘Getlink is all that is Eurotunnel and more than just Eurotunnel.’ Some 20million passengers a year use the firm’s high-speed Eurostar trains.