Why Waitrose won’t deliver to pub in its ad

WITH scenes of stranded revellers cooking up a feast in a remote pub, the Waitrose Christmas advert is undeniably heartwarming.

But it has also proved rather puzzling for locals – as it is set more than 50 miles from the nearest store, where they cannot even get deliveries.

Regulars at the Tan Hill Inn in North Yorkshire – which at 1,732ft above sea level is Britain’s highest pub – claim that Waitrose ‘should have checked their facts’.

The advert is inspired by real events which took place in the New Year of 2010, when 30 guests were snowed in for three days. It shows drinkers, on finding the door blocked by a snow drift, pulling Waitrose supplies out of the cupboards to whip up an entire Christmas banquet.

Louise Taylor, who lives in the same DL11 postcode, posted on the store’s Facebook page: ‘It’s a great Christmas advert. However, I am a little puzzled as to how Waitrose got the supplies to the Tan Hill Inn.

‘We are in the same postcode area and are unable to receive Waitrose deliveries. Does this mean you’ll soon be expanding your delivery area?’

Chris Howarth, 63, who lives in the nearby village of Reeth, added: ‘I used to shop at Waitrose but since I moved here in 2009 I haven’t. It’s too far away.’

A Waitrose spokesman said: ‘While the nearest Waitrose is an hour away, many of our customers go the extra mile to ensure their Christmas celebrations are special.’