Fever-Tree expands

FeVer-tree has signalled its intent to conquer the uS market by setting up a headquarters in the region.

the office will be headed by Charles Gibb, who has been appointed North American chief executive.

Gibb joined the mixer maker as global strategy director in August. He has held senior roles at Moet Hennessy, Diageo and Bacardi, and for the past nine years has been chief executive of Belvedere Vodka.

He will hope to replicate the firm’s success in the uK, which has seen its share value soar in recent years.