Magnet for the A-list where a G&T is £20...
HIDDEN behind a discreet, unmarked maroon door in the heart of Mayfair, LouLou’s has been a magnet for the rich and famous since it opened in 2012.
A-listers who frequent the fashionable members club, resturant and bar include Tom Cruise, George and Amal Clooney, Mick Jagger, Leonardo DiCaprio, Prince William, Princess Eugenie and Pippa Middleton.
In September, Rita Ora, Lewis Hamilton, Brazilian footballer Neymar, model Cara Delevingne and socialite Fran Cutler attended the Love Magazine for Miu Miu bash.
LouLou’s is owned by tycoon Robin Birley and named after his aunt Loulou de la Falaise, the fashion designer, who died in 2011. Mr Birley, 59, spent £30million doing up the dilapidated premises. Rather than employing an interior designer, he allowed the fashion designer Rifat Ozbek to conjure up its distinctive look.
The club features a giraffe’s head and neck rising out of the floor, a bar made of shells, and an illuminated peacock.
Membership is rumoured to cost £1,500 a year with a £1,200 joining fee – and there are believed to be only 3,000 names on its secret member’s list. As well as two restaurants and the nightclub, there is a cinema room and a cigar shop. A gin and tonic is believed to cost £20 and customers can buy 30g of caviar for £700. The venue once turned away members of the boy band One Direction because they did not meet its strict dress code.
Men must not wear shorts, T-shirts, flip flops or sandals or sportswear of any kind.
Women are not permitted to wear sportswear, flip-flops, dirty shoes or trainers, or items of clothing with any large rips.
Club owning is in the blood for Old Etonian Mr Birley, a former Ukip donor.
His father, Mark Birley, who died in 2007, ran several in the heart of London including Mark’s Club, Harry’s Bar and Annabel’s, named in honour of Robin’s mother, Lady Annabel Goldsmith.