SHARE PUNT OF THE WEEK

WHAT IS IT? Berkshire-based Accesso Technology provides queuing and ticketing technology to theme parks, ski resorts, cultural attractions and sports venues.

Its smart watches allow theme-park goers to book their rides and find out where the queues are so they don’t have to wait in line for hours.

The devices also let theme park owners monitor which areas guests visit so they can use the data to boost profits.

WHAT’S THE LATEST? In September Accesso signed a five-year deal with Village Roadshow Theme Parks, Australia’s largest theme-park operator. Adrian Karzon, of Village Roadshow, said the deal would ‘ensure that our guests have an enjoyable experience from the moment they purchase their tickets and throughout their visit’.

Other clients include Legoland operator Merlin Entertainments, and Six Flags Entertainment, which runs water and amusement parks in the US, France, Spain and other countries.

WHO BACKS IT? Investment giants Standard Life, Blackrock, Allianz, Old Mutual and Fidelity all have stakes.

WHY YOU SHOULD INVEST Accesso, which is worth around £520m, has seen its share price rocket by more than 450pc over the past five years. It increased its profits by more than 40pc to £7.5m last year, and experts believe there is more growth to come.

Russ Mould, of stockbroker AJ Bell, says: ‘Accesso is bursting with long-term growth potential. It is already profitable but there should be plenty of growth to come as the Middle East, Asia and Latin America start to build theme parks of their own.’

AND WHY YOU SHOULDN’T Its share price is high compared to what it earns. There are better bargains to be had.

There is no dividend either. Mould says: ‘The lofty price-to-earning ratio leaves little protection in the event of a near-term profits speed bump, unless earnings develop as analysts expect.’