FIRM’S TACTICS FOR A HARD-SELL

For stag and hen parties, pick out the leader, normally the loudest one. If you achieve a sale, the rest of the group will normally follow suit.

Focus on sales in the first three rows of the cabin. The rows behind are more likely to follow suit.

In-flight sales must commence within five minutes of the crew being released from their seats after take-off.

Eye contact should be made with each passenger and the in-flight catalogue should be handed directly to them.

Passengers love it when a crew member gets involved with them. Ask them about their trip.

The passenger profile should be observed whilst setting up the trolley, i.e. lots of children, hen/stag parties, football fans.

The top five ‘emotionally charged’ words for cabin crew to use are: You, love, free, save, money.

While the passenger announcement is played, a crew member must be at row one holding scratch cards.

Link-selling is when we try to boost sales by getting passengers to buy a second item by linking a product they’ve bought to another one.