TRADER TIPS

What City insiders are recommending . . .

BUY THIS: Cranswick

BERENBERG thinks it is time to buy Cranswick. The broker said the meat producer has managed to avoid the stagnation in its market by moving into higher growth sectors – having acquired two poultry companies in the past three years.

It added that Cranswick’s margins are much better than its rivals and it is more operationally efficient.

Berenberg raised its target to 3450p from 3225p.

SELL THIS: Pearson

GOLDMAN Sachs recommends selling shares in educational publisher Pearson.

The US bank said the British company needs to modernise, as it is vulnerable to the slowdown in America’s college enrolments and a rise in the number of people renting text books. It added: ‘In a world where information is free, it becomes ever-more important for Pearson to leverage its content, brand and scale advantages.’