Willy Wonka-style search for a WHITE Creme Egg
CADBURY’S has produced a white choco- late version of its Easter Creme Egg for the first time – but people will not know if they have bought one until they unwrap it.
Between 3 0 and 400 white eggs are on sale in the same wrapper as the standard milk chocolate version until Easter Sunday on April 1, with Cadbury’s offering cash prizes to those lucky enough to find one.
They are stocked by retailers such as local newsagents and corner shops and in Sainsbury’s Local, Tesco Express and Co-op branches, with each one worth at least £100, Cadbury’s said. The promotion is likely to concern fans who claimed the firm’s US owners ruined Easter two years ago with a ‘cheap chocolate imitation’ Creme Egg.
Now Kraft Foods has changed the shell recipe to a standard Cadbury’s milk chocolate from the popular Cadbury’s Dairy Milk.
Online, Tara Evans compared the hunt to the ‘golden ticket’ competition in Roald Dahl’s children’s book. She posted: ‘Cadbury has gone all Charlie and the Chocolate Factory on us’. But another internet user called the new Egg ‘an abomination’.