Daily Mail

Reaching out, the five new adverts

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EMOTION WHAT IF I GET EMOTIONAL?

This 40-second video shows soldiers comforting to each other on the frontline and ends with a soldier crying.

The voiceover of the serving soldier says: ‘It feels like, as a man, you can never express your emotions. I thought joining the Army would be a thousand times worse. That any sign of emotion would be a sign of weakness.

‘But once you are in, you realise no-one is a machine. The Army is family.’

PHYSIQUE DO I HAVE TO BE A SUPERHERO?

The video begins with a slim man working in a bar, then jumps to a scene of muscly men carrying weights and grunting.

During the 30-second clip, the slim man wearing glasses gets progressiv­ely fitter and works as a team to get the job done. The former barman says: ‘I kind of thought everyone was going to be a super-fit machine.

‘I started off slow because obviously I was unfit, it was a struggle, but everyone in your troop helps out.’

RELIGION CAN I PRACTISE MY FAITH?

The 60-second video shows a Muslim soldier taking time out of an exercise to pray.

The Muslim recruit says: ‘The Army embraces the fact you have come from a different faith. Even on exercise, there’s always a quiet moment to go into a cabin... and do your prayers there.

‘My faith is such a part of me, that doesn’t change when I put on a uniform.’

WOMEN WILL I BE LISTENED TO?

The 40-second clip shows a woman deciding to join the military after working a normal civilian job. It shows her on the battlefiel­d and her leading a team of 30 after she is commission­ed as an officer.

She says: ‘Men at work would often talk over me, I felt like I didn’t have a voice. So I decided to go for it and I joined the Army. It feels good to finally have my voice heard.’

SEXUALITY CAN I BE GAY?

The 40-second video begins with two men chatting at a bar then jumps to a uniformed men at a warzone. A soldier rests his hand on another’s shoulder.

A gay Army medic says: ‘I was really worried about whether I would be accepted, but within days I was more than confident about being who I was. I’m not afraid to talk about having a boyfriend.’

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