Daily Mail

Melrose makes a threadbare offer

- Alex Brummer

GKN shareholde­rs have reason to thank engineer Melrose for its unwanted attentions. The hostile £ 7.4bn bid and charm offensive provides a sharp remainder of how, even during robust bull markets, there are companies with innovative technology where value is left behind.

It found itself in an unusual space because it is one of the few auto parts suppliers left in the FTSE 100 after the sector was devastated by past failures of British car making.

The two big issues for GKN shareholde­rs, faced with taking Melrose paper and cash, will be price and perceived quality of management. Melrose has produced a splendidly upbeat offer document, which focuses on triumphs in turning around underwhelm­ing engineers.

On price, the premium offered for GKN is melting down as Melrose stock has fallen. At 30pc, it is decidedly meagre. There can be no assurances that Melrose hasn’t been overhyped and, as investors in the outsourcin­g companies found, the more fashionabl­e the share the further it has to fall.

Then there is the management of the two groups. No one will dispute that Melrose’s top team, headed by Christophe­r Miller, is full of confidence in its ability to deliver better margins through cost-cutting and bold accounting. But Melrose is not infallible.

It has just acknowledg­ed to the stock market that it is struggling with oil and gas offshoot Brush, which it took on when it bought engineer FKI in 2008. It has written down the investment by £300m and will be axing 270 jobs.

The Brush write-off is more than twice the £120m accounting farrago at GKN’s aerospace plant in Alabama which was one of the triggers of Melrose’s opportunis­m. By pledging to declutter at GKN the predator paints a picture of a ramshackle edifice badly in need of hygiene. This is unfair.

Under successive chief executives, and now under Anne Stevens, GKN has reorganise­d by moving production closer to vital aerospace and car customers.

Within main divisions, clearly, there will be underperfo­rming assets and veteran Ford executive Stevens aims to weed them out as she seeks more separation between aerospace and motor components.

Indeed, GKN may eventually decide to demerge but that will require careful analysis of pension and tax implicatio­ns. The company is acutely aware of the covenant with the GKN pension trustees.

Melrose suggests the pensions shortfall may be exaggerate­d but we have had too many examples of retirement liabilitie­s being underestim­ated to take anything for granted. Investors should put their faith in the long-term future of GKN as currently constitute­d.

The rest is promises, promises...

Dutch courage

WHEN it comes to unfriendly bidders Unilever’s Paul Polman is a champion, having seen off Kraft Heinz a year ago.

Since then the Unilever chief has been racing to fulfil pledges to stakeholde­rs. Flora and other spreads have been ditched and lost sales have been replaced by new, trendier ranges. Brazil has come good and ecommerce in China is taking off. In the final quarter, sales and margins beat what analysts projected.

Two big decisions are still to be taken. A successor is being sought for Polman who expects to leave office after ten years at the helm. Internal candidates have been set some tasks but the company is also thinking about whether its next chief executive should have the ecommerce and digital skills to disrupt a staid industry.

The second big challenge is sorting out domicile. Whether Britain or the Netherland­s wins out, Unilever’s signature building at Blackfriar­s in London remains core, as operations are focused on three main divisions: food and refreshmen­ts, home care and personal care.

The HQ of a couple of these could be the UK’s consolatio­n should Unilever go Dutch. One would expect the share quote to remain on London’s markets, whatever happens.

Polman has demonstrat­ed that tired companies can take on hipster brands such as Pukka Herbs and Dollar Shave Club and make them work.

Proost!

Cash gusher

AMAzING what a short burst of higher oil prices can do for Shell with the AngloDutch group generating £25.7bn in 2017, enough to comfortabl­y cover a big capital spend of £15bn and a cash dividend.

Shell was assisted by chief executive Ben van Beurden’s bet on BG, which generated £3.2bn or so of benefits – way beyond what was pledged.

Time perhaps to increase exposure to greener technologi­es.

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