Life a drag? Not if fancy dress is your Forte . . .

SOBER-SUITED Sir Rocco Forte runs a £340 million hotel chain, but his man-abouttown son, Charles, prefers to dress with a little more frivolity.

The 26-year-old, who works in development at dad’s company, attended a drag party on Valentine’s Day at Mayfair private members club, LouLou’s. His pink lips and matching eye make-up — mimicking the shape of a butterfly — might look out of place in the boardroom.

Model Idina Moncreiffe, 26, who posted this photo online, sported a black curly wig and moustache, while Charles Smart: Charles and Rocco was also joined by his girlfriend, Italian shoe designer Viola Arrivabene, who wore a bubblegum pink wig and sparkly dress. She is the daughter of Countess Bianca, deputy chairman for Christie’s in Italy.