STORY BEHIND PENGUIN HUDDLE

HOW DOES THA T W ORK? It’s an adjustable book clamp and can hold between 15 and 25 books. A sliding mechanism allows you to add to your collection. WHO’S IT BY? Industrial designer Jasper Morrison, known for his kitchenware and storage and for coining the term Super Normal. He also created the furniture for the Tate Modern extension in London. WHY THE NAME? It was chosen because huddle is one of the collective nouns used to describe a group of penguins.

WHAT IS THE MATERIAL? Aluminium.

ANYTHING ELSE? Morrison said his father’s shelf of orange and white striped Penguin books were his earliest memory of a ‘designed product’.

CAN I BUY IT? Yes; it’s not available until April 2018 but you can pre-order it now, £125, scp.co.uk.