Adidas’ World appeal

ADIDAS are not going down the same one-eyed route as Nike for their World Cup ad campaign. Nike divided opinion with their ‘Nothing beats a Londoner’ slogan, which is now subject to a legal dispute over copyright. However, their arch-rivals intend to be a lot more inclusive. Among an array of world stars heading for Russia 2018, the adidas advert will feature Son Heung-min of South Korea and Egypt’s Mo Salah, who have illuminated the Premier League this season for Tottenham and Liverpool respectively.

lESSEX

were finally handed their 2017 County Championship pennant in a Lord’s ceremony yesterday, breaking 33 years of tradition. Prince Philip had presented the winners with their medals at Buckingham Palace since 1983, but he retired from public engagements last August. NoW that BBC director general Tony Hall has a syndicate share in a horse with trainer Paul Webber, maybe the corporation will show renewed enthusiasm in televised racing. Certainly Hall is interested enough to have visited the Webber stables to meet Star Jack, who will soon have his first outing in a National Hunt flat race.