Will Sky see the joke?

FORMER Sun editor Kelvin MacKenzie’s new radio venture — after founding and selling talk-SPORT — is LOVE SPORT Radio, due to launch on Monday. The station has taken perimeter advertising for Saturday’s Fulham v QPR Championship game with the line ‘ More gobby than Carragher’. Whether Sky cameras linger on the ad remains to be seen. THE

audience decline in the Cheltenham preview TV programme continues, with a new average low of 91,000 for the first morning of the Festival. The fact that ITV schedule the show on ITV4, even during Festival week, does not help. The paltry viewing figures compared poorly with the bumper crowd of 66,000 at the racecourse. THERE has been considerable concern expressed from all quarters at Cheltenham about the poor health of former Channel 4 betting guru John McCririck. At 77, and still one of the best-known figures in racing, he braved the Festival despite not being at all well. IT IS unsurprising that Everton chief executive Robert Elstone is leaving to become CEO of rugby league’s Super League. Elstone showed his true colours in October when he missed an Everton match to cheer on his beloved Castleford in their Super League showdown match against St Helens.