Daily Mail

You could post ME in that! Amazon packs metal pole in a box big enough for shopper

- By Jemma Buckley

JUDGING by its size, you might expect this cardboard box was for a stateof-the a 30ft In Jade microphone fact, of contained art paper Nightscale­s, the sound 4ft for holder nothing by system. good 2ft 26, Amazon – measure. heftier wrapped was astonished package than in doorstep she was when able in the Bristol to order fit inside in a arrived box it herself. so at large her

RØDE The Micro parcel Lightweigh­t contained Boompole, a £35.95 an extendable aluminium pole used to hold a microphone, which weighs just 1lb. Miss Nightscale­s said: ‘I just couldn’t believe the amount that came with it.

‘The boom pole is so small – it was a bit of a needle in a haystack type job. It seems strange that they’d use this much wrapping but I’ll get it recycled for sure.’

The market researcher, who is 5ft 1ins, added: ‘I had to go one step further and climb inside because I knew I would fit.’ Amazon has repeatedly come under fire for delivering items in wasteful packaging. An online petition about the problem has attracted nearly 100,000 signatures.

Last year the retailer was criticised for swaddling a roll of bubble wrap in 100ft of brown paper before packing it into a box.

Another customer was shocked to find an A2 calendar had been delivered wrapped in 45ft of paper packaging instead of a simple envelope.

Amazon said it had several ‘waste reduction initiative­s’ to ‘promote easy-to-open, 100 per cent recyclable packaging and to ship products in their own packages without additional shipping boxes’.

It added that it was also seeking to ‘eliminate hard plastic “clamshell” cases and the plastic-coated wire ties commonly used in toy packaging’. Amazon said such initiative­s had eliminated 36,000 tons of packaging in 2015 alone.

 ??  ?? Plenty of room: Jade Nightscale­s with order
Waste of space: The 1lb boom pole also came wrapped in 30ft of paper
Plenty of room: Jade Nightscale­s with order Waste of space: The 1lb boom pole also came wrapped in 30ft of paper
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