The Charlotte effect! Now toddler’s £45 dress sells out

usually fly off the shelves moments after she wears them too – dubbed the ‘Kate effect’.

Charlotte’s ‘blue for a boy’ Periwinkle dress, with Peter Pan collar and sash, was by Little Alice London. The brand is owned by Alice Avenel. She is a close friend of the duchess and the pair both attended Marlborough College.

AT the age of two, it seems Princess Charlotte already has a level of fashion influence to rival her mother. The toddler, who stole the show with her appearance at the Lindo Wing on Monday, was wearing a £45 floral smocked dress, which immediately...