3: Natural-smelling organic gel

Green People Self-Tan Lotion, £19, greenpeople.co.uk (Model’s torso)

THEY SAY: A revolutionary natural self tan — the first certified organic one in the UK, quick-drying, non-greasy, and lightly scented with natural essential oils.

WE SAY: A gel-cream that glides easily over the skin. It smells very naturally of geranium. The only issue is not knowing if it’s gone on evenly, and whether it will turn out patchy. Fortunately it developed into an even, natural golden shade.

BEST FOR: Charitable types (10 per cent of profits go to charity) who don’t normally like the smell and feel of fake tans.