How ex-wife of Mountbatten is cashing in on his royal links
PENNY MOUNTBATTEN, whose husband Lord Ivar Mountbatten found love with another man, is now trading on her royal connections.
the 51yearold has set up in business as a tour guide and etiquette expert. She was married for 16 years to Mountbatten, a cousin of Prince Philip, with whom she has three daughters.
Now, she has started her own business, based near buckingham Palace, and has applied to protect her name legally.
Penny, who is also a party planner and brand ambassador for the likes of royal parfumier Penhaligon’s and bookbinders barnard & Westwood, is unapologetic about her society connections.
Her new website drops aristocratic names including the Duke of Edinburgh’s, gushing: ‘Penny Mountbatten has lived an unequivocally fascinating life.
‘Her charm and position as part of the Royal circle are sought after, and as such she enjoys her role as ambassador to a number of luxury hotels and Royal Warranted brands.’
It adds: ‘In recent years, Penny has been using her unique experience of the british aristocracy and her love of engaging with people to teach overseas visitors the traditional british “way”.’
She created her company, Penny Mountbatten Ltd, in January. Her tour company, Great britain Revealed, offers ‘insider’ experiences all over britain, whose ‘unique position’ means they are able to offer exclusive access to usually inaccessible locations.
and she offers training to rub shoulders with the royals, too: ‘Whilst it isn’t necessary for everyone to learn how to curtsey to HM the Queen, if you want to interact with british people in a formal setting, it is essential to understand the significance we place on visual and subliminal signals.’
Last week, she applied to the Intellectual Property office to trademark Penny Mountbatten for jewellery, cards, bags, drinks and retail goods.
In 2016, Lord Ivar, 55, who is godfather to Lady Louise Windsor, daughter of Prince Edward and his wife, Sophie, Countess of Wessex, said he was glad to be out of the ‘closet’.