AVOID CUDDLY ANIMALS

CENTRAL to Diana’s success as a humanitarian was her instinct for what made best use of both her status and her compassion.

She focused on causes that resonate in the public mind.

Her sons have developed their own distinctive and admirable style. But one area where they’ve taken a very different tack is in their promotion of conservation, especially in Africa.

‘Patrick, we’ll do animal charities when we run out of people charities,’ Diana would say when requests came in for her to be pictured with cuddly animals.

The most eloquent speech on the evils of the ivory trade will still do little to boost Meghan’s profile.