Broad­band ‘50% slower than it is ad­ver­tised’

Daily Mail - - One Day To Go ... -

HOUSE­HOLDS are pay­ing for broad­band that is on av­er­age 50 per cent slower than the ‘up to’ speeds ad­ver­tised.

The find­ings by con­sumer group Which? are based on data from 235,000 uses of its broad­band speed checker tool.

Rules are be­ing in­tro­duced next week which will change the way in­ter­net com­pa­nies are al­lowed to ad­ver­tise.

Pre­vi­ously, they could pro­mote an ‘up to’ speed if just 10 per cent of cus­tomers can get it.

But un­der a new regime, in­tro­duced by the Ad­ver­tis­ing Stan­dards Author­ity, broad­band firms will have to in­clude an av­er­age speed for the ser­vice avail­able to at least 50 per cent of house­holds at peak times. This will give a more ac­cu­rate picture.

Which? found the av­er­age speed cus­tomers were pay­ing for was up to 38 megabits per sec­ond (Mbps), but they were ac­tu­ally re­ceiv­ing half that at 19Mbps.

Spokesman Alex Neill said: ‘We know speed and re­li­a­bil­ity of ser­vice re­ally mat­ter to cus­tomers and we will be keep­ing a close eye on providers to make sure they fol­low the new rules.’

More than half of house­holds ex­pe­ri­enced broad­band prob­lems last year.

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