Daily Mail

2,220 a day open an account with the Nationwide

- by James Burton

A RecoRd 816,000 new current accounts were opened at nationwide last year, it revealed, as it vowed to protect its branch network.

Joe Garner, chief executive of Britain’s biggest building society, said more than 40pc of accounts opened in the year to April were set up by customers who physically visited branches.

And he argued that customers were attracted by the mutual’s pledge to maintain its 650strong network at a time when rivals are axing outlets.

nearly one in five new current accounts opened in the period were with nationwide.

its success – with an average of more than 2,200 accounts being opened every day – casts doubt on claims, trumpeted by the likes of Lloyds and Royal Bank of Scotland, that customers would rather do their banking online and no longer care about the branches.

Garner said: ‘When it comes to choosing a current account provider, many people still want to look someone in the eye and be reassured that their money is safe. We’re seeing many customers quite literally voting with their feet.

‘We, like anyone else, can see the arrival of automation, artificial intelligen­ce and cloud computing, but we do think the demise of the role of the human being has been overstated.’

it came as nationwide unveiled a 4.4pc fall in profits to £977m for the financial year, while new mortgage lending dropped by 34pc to £5.8bn.

Bosses blamed cut-throat competitio­n for mortgage customers, which has pushed down rates and seen rivals try to muscle in. The battle for business has been so fierce that two-year fixed rates actually fell after interest rates were hiked last year, in an extremely unusual move. However, chief products officer chris Rhodes said that rates have probably now bottomed out and will start to rise in coming months.

He added that growth in families’ savings is slow at present following a year-long squeeze on incomes, which saw spare cash being spent instead of being put away.

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