Why #MeToo became a success

THE #MeToo movement has taken off because many are not comfortable with the term ‘feminism’, according to a leading historian.

Cambridge lecturer Dr Lucy Delap said the success of online hashtags such as #MeToo and #TimesUp was because they avoid the word ‘feminism’. At the Hay Festival, she said: ‘Some people will always say feminism is not a term for them and not an agenda they feel comfortable with. I actually think one of the reasons we have seen a profound change in the last three or four years has been because of the success of hashtags that aren’t using the word feminism.’