JAMIE OLIVER

has rightly spent a decade fat-shaming parents who stuff their kids with cakes, burgers, chips and fizzy drinks and has called for Tony the frosties Tiger to be culled. yet his online food Tube channel has been using furi, the cartoon character from the hit children’s online game Moshi Monster, to promote muffins containing loads of sugar.

As an admirer, please don’t tell me our much- loved naked Chef has become nakedly avaricious.