KENT & ESSEX

BIGGER IS BETTER FOR BOTH BUMS AND BOOBS

THE Only Way Is Essex aesthetic is alive and well, with fake tans, false lashes, tattooed eyebrows and dazzling white smiles all still top priorities on an Essex girl’s to-do list.

A curvy silhouette is a big focus, with a new crop of clinics offering Brazilian Bum lifts, a procedure where excess fat is removed with liposuction and then strategically injected into the buttocks to give a higher, rounder bum.

Cleavage is also key, with voluptuous bust lines (D cup plus) highly prized here. Adrian Richards, a consultant plastic surgeon who operates at Great Baddow Hospital in Chelmsford, says: ‘The average implant size in Essex is around 30 cubic centimetres, nearly a cup size larger than other areas such as Oxford and London.’ Essex is the birthplace of the eye-popping trend for ‘vajazzling’, where the pubic region is decorated with stick-on crystals, and this has now been replaced with a keen interest in more practical and often therapeutic ‘below the belt’ procedures.

According to internet search data compiled by whatclinic.

com, labiaplasty, or surgery to reshape or reduce the size of the labia, ranks third in regional internet searches after liposuction and tummy tucks.

Dr Shirin Lakhani, of Elite Aesthetics in Kent, reports a swift trade in procedures such as Ultra Femme 360, a radio frequency vaginal tightening, and a whopping 300 per cent increase in intimate treatments over the past 12 months.