KEEP IT OH-SO SIMPLE

SHOPPERS are returning to the old-fashioned habit of buying little and often. So how about investigating smaller stores that are tailored to a specific product?

Simply Food works, so why not Simply Basics, selling tights, socks, men’s business shirts and those plain, pure linen shirts (right, £27.50) that are one of M&S’s great summer buys?

They could also sell plain white T-shirts across a range of prices, covering the cheapest already on offer up to a more aspirational level, such as those from designer brand James Perse. They could all be presented in a more minimal, Uniqlo-like style.

How about creating Simply Stylish for occasion-wear and present it to customers in a luxuriouslooking environment, using some star pieces of M&S furniture?