Daily Mail

HOW HE CHANGED HIS TUNE

- Lord Sugar @Lord_Sugar

10.39am – with picture of the Senegal national football team, edited to show rows of sunglasses and handbags:

I recognise some of these guys from the beach in Marbella. Multi tasking resourcefu­l chaps

10.48am – in response to criticism and calls for him to apologise:

I cant [sic] see what I have to apologise for.... You are OTT [over the

top] . . . it’s a bloody joke

11.00am Just been reading the reaction to my funny tweet about the guy on the beach in Marbella. Seems it has been interprete­d in the wrong way as offensive by a few people. Frankly I cant

[sic] see that I think it’s funny. But I will pull it down if you insist 12.01pm I misjudged me

[sic] earlier tweet. It was in no way intended to cause offence, and clearly my attempt at humour has backfired. I have deleted the tweet and am very sorry

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