KP gobbles up Popchips maker

A GERMAN food company has snapped up UK-based potato crisps maker Popchips.

Intersnack Group revealed that its British arm, KP Snacks, which makes KP nuts, Hula Hoops, Butterkist popcorn and Tyrrells crisps, had bought the company for an undisclosed sum.

KP Snacks said it bought the Popchips brand in the UK and Europe but another company, Popchips Inc, would continue to operate separately in North America and other markets. Mark Thorpe, chief executive of KP Snacks, said: ‘Popchips is a fantastic addition… and we believe it significantly strengthens our proposition.’

It comes after KP Snacks’ recent takeover of Tyrrells crisps.