PURPLE PROSE FROM CHUKA

the colour mauve has been shunned by leading party politicians ever since it became associated with UKiP — and with the Co - op’ s funeral parlours!

But now dapper Labour MP Chuka Umunna, who has lately been seen sporting mauve ties, wants to rehabilitate it. ‘We need to take back control of the colour mauve,’ he tells the New european weekly newspaper.

‘We are conceding too much to the hard Right — not just the colour mauve, but also our flags [Cross of st George] — and they have no right to any of them.’