BT geeks will deliver mobiles

BT HAS brought in Apple’s former retail guru to improve customer service. The telecoms giant’s mobile arm, EE, has linked up with Ron Johnson, 59, to let customers have their new smartphones hand-delivered by experts who can answer technical questions.

It is the first UK mobile network to offer the service, it says.

Deliveries are made by staff from Johnson’s company, Enjoy, with buyers then having their device set up before being shown how to use its features.