Car maker’s dig at Tesla

ASTON Martin took an apparent dig at Elon Musk and other rivals, saying its new Lagonda range will be the world’s first luxury electric car brand.

Aston is vying to conquer the high- end electric car market, fighting rivals including RollsRoyce, Bentley and Musk’s Tesla.

It is resurrecting the 112-yearold Lagonda marque as a highpowered fossil fuel-free range, to be available in 2021, and billing it as a luxury brand.

Musk’s Tesla Model 3 costs £27,000, while the average for Aston Martin is £ 167,000. Announcing the new range in March, Aston’s Andy Palmer said: ‘It will appeal to people other than traditionalists – those who want to upgrade from a Tesla.’