Our style editor’s verdict on the M&S collection everyone’s talking about . . .
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By Dinah van Tulleken
Every season Marks & Spencer comes up with a few must buys, but finding fashion gold in stores crammed with staples isn’t easy.
So they’ve hired the nation’s favourite morning Tv presenter, Holly Willoughby, to do the searching for you. The 37-year-old mum of three has curated a Holly’s MustHaves’ capsule collection of her favourite 20 pieces from the current M&S range. She’s also dishing out style advice.
Holly already shares details of the outfits she wears on This Morning, from the likes of Oasis, Topshop and LK Bennett, on Instagram — and they invariably sell out, earning her the moniker Holly Will-you buy. M&S clearly hopes she’ll do the same for them.
But will it be enough to combat the decline of their clothing business — and can Holly put the spark back in Marks?
We had an exclusive sneak peek at Holly’s picks, giving us time to feel, try on and test each of the 20 pieces she chose. Are the fabrics good quality? Has she picked up on the season’s key trends? Here’s our verdict.
Holly’s Autumn MustHaves launch online and in selected stores on sept 27.