Back is the new front
‘ There is something very seductive about exposing your back. It’s sexy but more discreet than showing off your cleavage,’ says photographer Sara McKinnon, who works with upandcoming brands on their visual strategy.
relative newcomer Ganni has tapped into this with the Julliard sweater, (£198, pictured right, with its open back and ribbon details which sells so well that the brand remakes it every season in a different colour for new impact.
This winter a Boden classic coat (above) has a stand-out colourblock panel at the back.