SELF-STYLED TRENDSETTER

Marketing manager Frank Brooks, 27, of London.

Self-proclaimed trendsetter who says he likes to push boundaries with his humour. He claims to use charisma and charm for negotiating and building morale within a group. He says: ‘There’s no need to watch your back when I’m already two steps in front.’

He also seems to be a fan of slinky swimming briefs. That’s a tough trend to set.