PS:

On the subject of obesity, if you want an indication of the level of denial that surrounds this issue, look no further than Weight Watchers. The organisation has dropped the word ‘weight’ from its name — and re-branded as ‘WW’. Explaining her decision, its chief executive Mindy Grossman said: ‘If we’re going to present ourselves as a wellness brand for all, it’s about more than just weight.’ Actually, Mindy, it’s not.