How Beyonce (and daughter) gave Primark double boost
BEYONCE and her daughter Blue Ivy pose in matching floral dresses – in a ‘twinning’ trend which has proved a moneyspinner for high street giant Primark.
The US singer, 37, and her little girl, six, wore the Gucci frocks – worth a combined £3,000 – in Paris.
But budget retailer Primark yesterday said demand for matching family outfits had kept customers flocking to its shops where clothes are much more modestly priced.
A women’s denim jacket for £20 and children’s version for £12 were particularly popular with shoppers. Primark is also selling matching pyjamas for the family including a Harry Potter set starting at £8.
Rival Matalan has also jumped on the bandwagon with matching mermaid dressing gowns and reindeer Christmas jumpers.
The craze made its way on to the high street after Beyonce and reality TV star Kim Kardashian both walked down the red carpet with their children in matching outfits.
Beyonce and Blue Ivy wore gold dresses priced at £7,800 each to the Wearable Art Gala in Los Angeles.
The trend helped push up Primark’s revenues by 6 per cent to £7.5billion as it shrugged off a general high street downturn which has seen hundreds of stores closed this year, threatening thousands of jobs.
Primark’s profits rocketed 15 per cent to £843million.