Our pick of the Korean beauty brands you should get to know

HOLIKA HOLIKA

CREATED in 2010, the range appeals to young, fashionconscious consumers.

TRY: Good Cera Super Ceramide Toner (£19.95, beautybay.

com). It’s moisturising and ideal for dry or sensitive skin.

IT’S SKIN

CLAIMS to be Korea’s first reasonably priced cosmeceutical brand.

TRY: The Power 10 Formula Effector serums (£15.49, feelunique.com) — potent serums designed to target skin issues, from acne to wrinkles.

ERBORIAN

A FRANCO-KOREAN brand that launched one of the first BB creams in Europe.

TRY: Bamboo Matte Lotion (£29, uk. erborian.com), a light moisturising formulation great for oilier skin types.

TONYMOLY

WITH its playful packaging, this was one of the first Korean brands to make an impact in the West.

TRY: The Chok Chok Essence (£27, selfridges.

com), a moisturising formula, based on fermented green tea.

DR JART

LAUNCHED online in 2005, Dr Jart was founded by a dermatologist and an architect, resulting in a range of advanced formulations in packaging that looks like art. TRY: The Sleeping Masks (£14,

asos.com), sleeping packs designed to be used overnight with different benefits, including hydrating and firming.