THE ADS THAT GAVE ME A COMMERCIAL BREAKDOWN

TV watchdogs have gone to war on ‘sexist’ adverts . . . but not far enough, says Twitter’s spoof queen of PC — as she turns her (wickedly funny) ire on cult campaigns

SHE’S the tongue-in-cheek keyboard queen whose ludicrous — yet all-toobelievable — politically correct pronouncements have made her an international sensation with more than 300,000 Twitter followers. Here, Titania McGrath, the self-styled ‘radical intersection a list poet ’, reveals her latest progressive campaign...

For too long, TV adverts have perpetuated negative stereotypes which corrupt society. This is because many find it difficult to understand the difference between ads and real life, particularly if they’re working class.

Fortunately, one courageous organisation exists to remedy the problem. I am referring to that progressive beacon of 21st- century enlightenment, the Advertising Standards Authority, which has banned two ads with problematic portrayals of men and women.

The first was for Volkswagen’s electric e-Golf vehicle, which showed a woman next to a pram and therefore dangerously implied that some women can be mothers. The second was for Philadelphia cream cheese, in which two absent-minded fathers accidentally place their babies on a restaurant’s conveyor belt while they stuff their faces with cheesy snacks.

Although it is true that males are irresponsible and greedy, it is genuinely offensive to see white people eating off conveyor belts. only the Japanese are allowed to do that.

Those who claim that adverts exist to sell products miss the point. They are there to educate the masses about social justice.

I still have nightmares about one I watched as a child that clearly showed a woman buying products from a supermarket. I was 13 before I realised that men could also go shopping.

Thankfully, more and more advertisers are learning the importance of being ‘woke’ — the virtuous state of being attuned to inclusivity, diversity and social justice.

Boots recently released their empowering ‘Let’s Feel Good About Summer’ campaign, which emphasised that you don’t need to be physically attractive to wear a swimsuit.

Gillette went a step further, making a brilliant ad about the evils of toxic masculinity. Even though I never shave my body hair due to my feminist principles, I’ve started buying their razors to support their brave work.

But the ASA needs to expand its remit to ensure problem ads from the past are erased.

Here is my list of unenlightened TV ads for the ASA to expunge. We have no time to lose.