JUST MAJ-ICAL

NUMBER OF POSTS: 2,737 FOLLOWERS: 6.7 million FOLLOWING: The Queen follows 30 accounts, including William and Kate, Harry and Meghan and Prince Charles, but not Princess Eugenie or Fergie. She also follows Team GB Hockey, RHS Wisley and BBC Newsbeat.

INSTAGRAM STYLE: This account is not just the work of the Queen, but the wider Royal Family, and there are pictures of royals including Sophie Wessex (59,700 ‘likes’) and Princess Anne (55,000) carrying out their work.

Sophie is one of the most often posted faces, lending weight to reports that she is the Queen’s most trusted female confidante in the family. Recently, there have also been plenty of beleaguered Prince Andrew.

GREATEST HITS: The greatgrandchildren are surefire hits, with a picture of Charlotte on her first day at school getting 579,000 likes. But it wasn’t enough to exceed a formal portrait of The Queen and Princess Anne, posted to wish Anne a Happy Birthday, which saw 608,000 likes.

The Queen and Prince Charles laughing together at the Highland games got 147,000 likes.

LESS POPULAR: A post promoting a charity furniture and woodworking course received only 34,000 likes.

AND ANOTHER THING: In March, the Queen made her first Instagram post, following a visit to the Science Museum. The image was an archive photograph of a letter written to her great-great-grandfather, Prince Albert, by computer pioneer Charles Babbage. (She sent her first tweet during another visit to the Science Museum in 2014.)