MEG’S ROYAL SUSSEX STORY

NUMBER OF POSTS: 85 FOLLOWERS: 9.4 million FOLLOWING: Meghan and Harry follow 22 accounts including the Halo trust, Virunga National Park and the African Wildlife foundation. Not following any other Royal or personal accounts.

INSTAGRAM STYLE: Meghan was a successful Insta- influencer before meeting Harry and the pair now pepper their account with inspirational slogans, and galleries of arty black and white shots. The account started in April 2019, with a logo of an intertwined H and M under a crown. Within six hours they had 1 million followers — a Guinness World record.

GREATEST HITS: The (rare) personal posts get huge likes — 2.7 million liked the official picture of Archie’s christening and 2.8 million liked a picture taken at his first (and so far only) photocall. Another big success was a picture posted of Meghan to wish her Happy Birthday, which reeled in 1.2 million likes. Previously unseen pictures released to mark Harry’s birthday earlier this month garnered 1.03 million.

LESS POPULAR: Inspirational quotes — from figures including Nelson Mandela — aren’t greeted with huge enthusiasm and tend to get around 300,000 likes.

A post ‘ honouring the life and work of photographer Peter Lindbergh’, whom fashion-conscious Meghan chose to take pictures for her Vogue cover, got 311,000 likes. Incidentally, that ‘ break the internet’ Vogue cover only received 431,000 likes. And despite the highprofile launch of her Smart Works capsule wardrobe last week, it got only 371,000 likes. AND ANOTHER THING: Those cupcakes spelling out messages like: ‘you are enough’ and ‘be kind to yourself’ (posted at the height of the private air travel row) garnered a ho-hum (for them!) 319,000 likes.