Amazing impact of the latest hearing solutions
WHEN it comes to hearing loss, everyone is different — so it makes sense to ask an expert to identify any problems and find tailored solutions for you. A hearing test is designed to pinpoint the exact type of hearing loss involved and how it is affecting everyday life. Performed by a trained audiologist, the 80-minute test is very thorough. Audiologist and training manager Chris Childe says: ‘The test involves lifestyle questions, an examination of the ear, hearing and speech recognition tests and realworld hearing loss simulators. It’s a journey to understand the impact that someone’s hearing loss has on their life, so we can prescribe a bespoke solution.’ Sensorineural loss is the most common form of hearing loss and occurs as a result of damage to the inner ear. It can be caused by exposure to noise and age-related wear and tear. Conductive hearing loss affects the outer or middle ear. It can be hereditary, the result of a head injury or a perforated eardrum. Solutions differ depending on the hearing loss. Chris says: ‘With conductive loss, we may advise using aids that are a little more powerful.’ Modern technology makes it easier than ever to find the ideal balance between performance and appearance. Today’s hearing aids include those that are almost invisible and moulded to fit the ear, along with many other stateof-the-art aids for more severe loss. Each can be programmed to suit you and your lifestyle. Chris says: ‘The best might not be the most expensive or the cheapest — but will be right for you. That’s our ethos. ‘The most amazing thing about being an audiologist is switching on a person’s hearing aids for the first time and seeing the impact our technology can have on someone’s life.’