Is this end of the classic cuppa?

YOUNGER generations are abandoning the classic cup of builder’s tea in favour of coffee and herbal brews, the company behind PG Tips has warned.

The ‘dying’ demand for black tea bags has been flagged by consumer goods giant Unilever. Instead, so-called millennial and generation Z shoppers born between the early-1980s and early-2000s are turning to trendier varieties such as green teas and herbal blends.

It comes after industry research found Britons were drinking hundreds of millions fewer cups of tea per year.

Unilever finance chief Graeme Pitkethly told The Daily Telegraph: ‘I drink five or six cups of builder’s tea a day, but unfortunately we are dying at a faster rate than generation Z and millennials are consuming it. They drink a lot of coffee.

He added: ‘They might drink tea but they want to drink quite high-end, expensive products.’