KEEPING THE PUNTERS HOOKED
Betway VIP managers are charged with keeping up regular contact with custome ers to keep them gamblin ng. Betway’s Simon Kent exchanged hundreds of chatty emails with addict Ben Jones over two years
September 2016
SIMON KENT, VIP
MANAGER: Hi Ben, I’m writing to let you know that you have achieved VIP status with us here at Betway… Can I ask if you follow any sports or teams in particular? If you could let me knoww I can arrange to take you to some events in the near future!
October 2016
KENT: Hi Ben, Happy Birthday from me and everyone else at Betway! I’ve added a bonus to your account (£500) as a gift from me.
October 2017
BEN JONES: Hi Simon, I hope you are enjoying Canada. I am giving up – too many late goals costing me at the moment – I may be back in a few weeks. Kind regards.
KENT: Hi Ben, hope you are well? Of course I understand if you want to take a little break. I’m back next week so will be able to have a look at your account andd gett some bonus added after a break..
October 2017
KENT: Hi Ben, just wanted to say happy birthday. Hope you‘ve had a good day so far. I’ve added some birthday bonus on to your account (£1,000). Please give me a shout if I can help with anything else.
November 2017
KENT: Hi Ben, hope you are well? I’m back in the office now after a week over in Canada, still fighting with the jet lag! There’s a triple header of NFL tonight, if you place a running bet on any of the 3 games live on Sky. I’ll refund losing bets up to £250. I’ve added some bonus onto your account to get you started. started
JONES: Hi Simon, Thanks for the bonus (£600). Didn’t go too well for me unfortunately. Will you have any bonuses coming up over the Christmas period? Hope you enjoyed your week in Canada!
January 2018
JONES: Hi Simon, Do you have a magic wand with you to help predict any of the results? Literally everything I touch loses at the moment. Worst losing streak I’ve had probably ever.
KENT: I wish I did. If you wanwant to take a break I can action that. But maybe try a bit of cricket or something. I’ve added a bit of bonus on for you (£200), hopefully willl bring you some luck!
Ma ay 2018
KENT: Hi Ben, hope you are welll? Just wanted to let you know we’re running a competition to win a VIP trip to Vegas for you and a guest, plus lots of other prizes. You don’t have to do anything special, just carry on playing to increase your chance off being drawn!
JONES: Thanks Simon, yeah opt me in that would be great.
un ne 2018
ENT: Hi Ben, hope you are well? Enjoying the World Cup so far? Been caught up in the England optimism!? I’ve added some bonus to your account just now (£600).
July 2018
KENT: Hi Ben, hope you are well? Just arrived back from Vegas yesterday, had a great time. It’s ridiculously hot over there at the moment, was 45 degrees every day. Managed to keep up with the World Cup though, I’m getting very nervous about tomorrow’s game. I’ve added some bonus (£1,000) onto your account just now, did you say you were going to the Eminem gig this weekend?