Daily Mail

BBC obsessed with Oxbridge, says new boss

... who studied at Cambridge!

- By Paul Revoir Media Editor p.revoir@dailymail.co.uk

THe conveyor belt of Oxbridge graduates recruited to the BBC is set to end, the corporatio­n’s director-general has signalled.

Tim Davie, who himself studied at Cambridge, said the broadcaste­r must stop recruiting solely ‘from a certain academic track’.

Mr Davie also said the BBC needs ‘modernisin­g’ and must work to be less London-centric.

Speaking at media regulator Ofcom’s virtual conference, Mr Davie, who started in the role last month, said ‘socio- economic diversity’ with ‘different voices’ was a big issue at the corporatio­n.

He added: ‘It can’t be that we’re just taking people from a certain academic track.

‘ We’ve got to have a broader sense of what intelligen­t reporting is.’

He added the BBC will recruit in a different way and look ‘more broadly’ across the UK to try to make viewers feel that they are represente­d.

It comes as ITV’s boss Carolyn McCall yesterday said women and LGBT people had achieved better representa­tion in the media industry, and efforts on diversity should concentrat­e on black and disabled workers.

A BBC source said last night: ‘ There’s a wider gene pool than the Oxbridge recruitmen­t conveyor belt. It is about fishing in more than one pond.

The BBC has recruited people in its own image.’

Mr Davie told the conference the BBC had to do more to connect with its viewers and needed to modernise to reflect the diversity of Britain.

He also said trust in the corporatio­n grew over the last year, but added: ‘I get a sense in our research that there are certain people who do not connect with us. That’s about out of London, it’s about programmin­g choices, it’s about who speaks for us, who we put up in the newsroom.

‘All those things need modernisin­g to represent what is a more diverse Britain.’ He said this was not just the ‘traditiona­l’ concepts of diversity and explained: ‘ I’m talking about how secure you feel in your life, how comfortabl­e you are in terms of your community, all of that.’

He said he had ‘lit a fire on this’, adding: ‘We won’t recruit in the same way.’

 ??  ?? Fresh era: Tim Davie
Fresh era: Tim Davie

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